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In May 1958, Life magazine featured an article titled “A Cuban Way with Styles,” which presented a fascinating snapshot of Cuba just months before the revolution would reshape the country’s political and cultural landscape. The article, which featured photographs by Gordon Parks, highlighted fashion by Cuban-born designers who were beginning to make their mark on the American fashion industry, while simultaneously capturing the contradictory realities of Cuban society at the time.

In 1958, Cuba was teetering on the brink of revolution. The regime of Fulgencio Batista, which had come to power through a military coup in 1952, was deeply unpopular due to rampant corruption and growing inequalities between the wealthy elite and the impoverished majority. in 1957 and 1958, Fidel Castro and his followers were engaged in guerrilla-style war waged from their base in the Sierra Maestra. Despite the mounting social unrest, parts of Cuba remained a hub of culture and style, with Havana in particular known for its glamorous nightlife, tourism, and vibrant arts scene. This cultural effervescence was also reflected in the fashion world, where Cuban-born designers were beginning to gain recognition beyond the island, especially in the United States.

Cuban fashion itself, as highlighted in the article, reflected the country’s complex identity. The designers featured in the article—Adolfo (Adolfo Faustino Sardiña), Luis Estévez, and Miguel Ferreras—were influenced by both Cuban and American styles, creating garments and accessories that were both sophisticated and infused with the vibrant energy of the tropics. By 1958, Adolfo was primarily known as a milliner, crafting hats for fashionable women. He became famous in the decades that followed for his knit suits and elegant pillbox hats, favored by first ladies like Nancy Reagan. Luis Estévez and Miguel Ferreras, meanwhile, gained recognition for bold, glamorous cocktail dresses and evening wear blending that blended innovation and drama. Together, their designs reflected a blending of influences—European refinement combined with the rhythmic, colorful elements of its Afro-Caribbean heritage. Likewise, Parks’s photographs of the models in these designs set against the backdrop of old, weathered buildings encapsulated the fusion of elegance and resilience, symbolizing the contradictions of Cuba at that moment in history.

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Gordon Parks, Untitled, Cuba, 1958

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Gordon Parks, Untitled, Cuba, 1958

The designs included in “A Cuban Way with Styles” were featured on non-local models (Isabella Albonico among them), posed in once lavish palaces in Trinidad de Cuba, some 200 miles from Havana. The images thus highlighted the contrast between the glamour of high fashion and the deteriorating state of much of the country’s infrastructure. Gordon Parks, who by that time was an established and celebrated staff photographer at Life, captured this dichotomy masterfully in these fashion photographs.

Though the article celebrated the creativity and craftsmanship of Cuban designers, it also served as a record of a country about to change dramatically. Within months of the article’s publication, Fidel Castro’s forces would overthrow Batista’s government, and Cuban culture, would be transformed by the new socialist regime. Beyond a fashion story, “A Cuban Way with Styles” remains an important historical document, capturing a country on the cusp of transformation. The designers featured in the article continued to have successful careers abroad, but the fashion scene in Cuba itself would never be the same after 1959. The article stands as a testament to the creativity and ingenuity of Cuban fashion designers during a time of profound cultural and political change.

As José Parlá, an artist of Cuban descent and a  2023 Gordon Parks Foundation Fellow, noted: “The [Cuban] revolution is remembered as a broken promise and failure. Ideological systems fail citizens, and democracy deteriorates like crumbling buildings. This might lead us to ask: What is it that goes deeper than blood? What is more profound than our skin? It must be a combination of our souls, thoughts, spirituality, and artistic creations. These form the common search, and these things are more abstract.”

Slideshow

"A Cuban Way with Styles," Life magazine, May 5, 1958

"A Cuban Way with Styles," Life magazine, May 5, 1958

"A Cuban Way with Styles," Life magazine, May 5, 1958

"A Cuban Way with Styles," Life magazine, May 5, 1958

Slideshow

Gordon Parks, Untitled, Cuba, 1958

Gordon Parks, Untitled, Cuba, 1958

Gordon Parks, Headdress of an Infanta, Cuba, 1958

Gordon Parks, Untitled, Cuba, 1958

Gordon Parks, Untitled, Cuba, 1958

Gordon Parks, Untitled, Cuba, 1958